Collectors placed 262,377 orders for the individually packaged 2015-W Proof American Silver Eagle between its release on Friday, Jan. 2, and through to Sunday, Jan. 4.
Its beginning tally sits below last year’s release which opened with sales of 307,378, but that coin’s first reporting period included an extra day and it didn’t debut right after a holiday when many were still taking a break. Also, an attractive discount helped in boosting early 2014 sales. More about that later…
First, in a couple of other recent comparisons:
- The 2013 coin kicked off with sales at 258,860, which also included another day in the reporting period.
- The 2012 coin notched sales of 299,539 in five days.
- The 2011 coin opened at 367,623 through the first six days.
- The 2010 coin started at 273,212 through the first three days.
- Proof Silver Eagle sales were canceled in 2009.
- The 2008 coin logged sales of 185,232 in four days.
Priced at $48.95, this year’s proof Silver Eagle did open at $4 less than the 2014-dated coin. But it wasn’t cheaper for everyone. Members of the Mint’s subscription program last year received a 10% discount from the Eagle’s regular $52.95 price, pulling it down to $47.65.
This year’s lack of a subscriber discount likely had some impact on early sales. Several CoinNews.net readers have commented that they ended their subscription enrollments since it now offers them little benefit aside from guaranteeing a product’s delivery. Because of shipping costs, the Mint’s enrollment program is actually more expensive for collectors who have signed up for several products. Non-enrollees may have to wait longer but they can save money on shipping by grouping together different products and buying them at the same time.
Listed in the two following tables are the last reported U.S. Mint sales of all regular (standard) annually issued proof American Silver Eagles.
1986 – 2014 Proof American Silver Eagle Sales
*The individually packaged 2013-W Proof Silver Eagle sold out with sales of 868,494 and the 2013 Limited Edition Silver Proof Set, which also includes an Eagle, sold out at 47,971. The 2013-dated coin is still available in the 2013 Congratulations Set which has current sales of 17,822.
**The 2014-W Proof American Silver Eagle and 2013 Congratulations Set are also still available and have sales of 745,394 and 6,960. The 2014 Limited Edition Silver Proof Set has not been released.
As in past years, there are no established mintage limits for the individually sold coin. Demand decides how many are made although many collectors have learned to buy earlier in the Silver Eagle’s sales cycle since the U.S. Mint tends to stop selling them without notice.
The U.S. Mint’s online page for the American Eagle products is located here. United States Mint collectibles may also be ordered by calling 1-800-USA-MINT (872-6468).