Gold.com announced that its Class A common stock has officially begun trading on the New York Stock Exchange (NYSE) under the ticker symbol "GOLD," marking a milestone moment in the company’s 60-year history. The move completes its transition from A-Mark Precious Metals, Inc. and reflects the company’s new corporate identity as a fully integrated platform focused on precious metals, numismatics and other collectibles.
The rebranding to Gold.com establishes what the company describes as a unified, consumer-driven vision. Its businesses — including wholesale distribution, logistics, storage, and direct-to-consumer brands — now operate under a streamlined identity intended to support growth in the alternative-assets sector.
Greg Roberts, Gold.com’s CEO, said the name change and NYSE listing "better positions us for the future as the alternative assets category continues to evolve toward our vision focused on precious metals, numismatics, and other collectibles."
The company noted that no changes to management or leadership structure accompany the rebrand. Existing shareholders do not need to take any action; the transition does not affect share count, terms, or rights.
NYSE Listing and Opening Bell Ceremony
Gold.com’s stock began trading on the NYSE on Dec. 2, following approval from the exchange. The company plans to ring the NYSE Opening Bell on Jan. 27, 2026, celebrating both its new identity and its strategic direction for the coming years.
According to the announcement, Gold.com intends to enhance the customer experience across all areas of its platform — including retail, wholesale, and logistics — while increasing visibility for the Gold.com brand.
