Two major United States Mint products launched last week, the 2020-W Proof American Silver Eagle and the 2019-S Reverse Proof New Jersey American Innovation Dollar.
"W" Proof Silver Eagles have been lacking some luster for collectors in recent years. Fewer and fewer are selling. This year’s edition, released Jan. 9, is having an even harder time getting traction — at least so far.
The collectible posted 7-day starting sales of 205,389 pieces. Other world mints would envy such a tally in an annual series. For the U.S. Mint, however, it represents the slowest start for the program in over the last decade.
This year’s coin has an added sales barrier of costing more — up $8.55 to $64.50 from $55.95. More U.S. Mint products will share pricing obstacles this year.
The following table shows sales starts for "W" proof Silver Eagles since 2008:
Debut Sales of 2008 to 2020-W Proof American Silver Eagles
| Year of Issue | Initial Issue Price | Debut Sales |
|---|---|---|
| 2020 | $64.50 | 205,389 in 7 Days |
| 2019 | $55.95 | 218,990 in 4 Days |
| 2018 | $55.95 | 243,411 in 4 Days |
| 2017 | $53.95 | 272,070 in 4 Days |
| 2016 | $53.95 | 322,317 in 3 Days |
| 2015 | $48.95 | 262,377 in 3 Days |
| 2014 | $52.95 or $47.65 with subscription | 307,378 in 4 Days |
| 2013 | $62.95 | 258,860 in 4 Days |
| 2012 | $59.95 | 299,539 in 5 Days |
| 2011 | $59.95 | 367,623 in 6 Days |
| 2010 | $45.95 | 273,212 in 3 Days |
| 2009 | N/A | Not Issued |
| 2008 | $31.95 | 185,232 in 4 Days |
Debut Sale of 2019-S Reverse Proof New Jersey $1
As for the 2019-S Reverse Proof New Jersey American Innovation Dollar, it opened with 9-day starting sales of 22,753 pieces for 30.3% of the allotted 75,000.
The 2019-S Reverse Proof New Jersey dollar went on sale Jan. 7 for $11.95, which is $1.55 higher than the first two dollars for 2019.
The U.S. Mint hasn’t provided week-over-week sales stats for its numismatic products since Nov. 3. The agency did offer sales totals for its 2019-dated products through Dec. 16. Then, the 2019-S Reverse Proof Pennsylvania dollar had sales of 25,743 and the 2019-S Reverse Proof Delaware dollar had sales of 50,563.
