FTC’s Gold Consumer Alert Revisions Praised by Leaders of PNG, ICTA and ANA


Leaders of three coin and precious metals hobby and professional groups are praising the Federal Trade Commission for acting on their suggested changes to the FTC’s 2010 online consumer advisory entitled "Investing in Gold? What’s the Rush?"

Gold Bars

Some hobby and trade leaders were concerned that the original advisory contained some language that might be detrimental to reputable gold dealers and discourage collectors from acquiring gold coinage.

Representatives of the Professional Numismatists Guild (www.PNGdealers.com), the Industry Council for Tangible Assets (www.ICTAonline.org) and the American Numismatic Association (www.money.org) jointly worked on specific, proposed changes to the advisory. The FTC now has revised some of the advisory’s wording on its website, www.ftc.gov/bcp/edu/pubs/consumer/alerts/alt186.shtm.

The group agreed from the beginning that it would only target specific, incorrect or misleading words or sentences but not ask the FTC to rewrite the entire advisory.

"We basically just made minor changes to what was posted to make it accurate and more helpful to consumers. All of us in the rare coin and precious metals community share the same priority with the Federal Trade Commission: educating consumers about coins and precious metals," emphasized ICTA Executive Director Eloise Ullman who submitted proposed revisions to the FTC.

"Useful suggestions were also received from Coin World Editor Beth Deisher and Jerry Jordan, Managing Editor of The Examiner newspaper in Beaumont, Texas who has extensively written about gold buying and selling. With clear-cut edits the FTC changed the tone of its advisory and it is a well-balanced report that now puts investing in gold in proper perspective with other types of investments," said PNG Executive Director Robert Brueggeman.

One of the most significant changes in the advisory is the section about possible future confiscation of gold. The original advisory read:

"The government cannot confiscate your gold at any time. But some unscrupulous sellers say that the government may, indeed, confiscate gold, and that ‘reportable’ transactions lead to confiscation. Other crooked sellers claim that modern bullion coins produced by the U.S. Mint are subject to confiscation while historic or collectible coins aren’t. This claim sometimes leads some people to buy historic coins at prices that exceed their value. No federal law or Treasury Department regulation supports these contentions."

The new wording reads:

"Some sellers say that the government may confiscate gold. Others say that ‘reportable’ transactions lead to confiscation. Yet other sellers claim that modern bullion coins produced by the U.S. Mint are subject to confiscation while historic or collectible coins aren’t. These claims sometimes lead people to buy historic coins at prices that exceed their value. No current federal law or Treasury Department regulation supports any of these claims."

With the FTC’s concurrence, the group now will tackle the remaining two, recently issued consumer advisories on rare coins and precious metals, "Investing in Bullion and Bullion Coins" and "Investing in Collectible Coins."

"I compliment the efforts of this group in working with the FTC. This is a good example of how different elements of the hobby can come together for the mutual benefit of the hobby and the public," said Larry Shepherd, ANA Executive Director.

In alphabetical order, the ANA, ICTA and PNG members who offered suggestions for revising the wording of the FTC advisory are:

  • Gary Adkins, President of Gary Adkins Associates,
  • ICTA Chairman and former PNG President;
  • John Albanese, President of Certified Acceptance Corporation President;
  • Jay Beeton, ANA Marketing & Education Director;
  • Robert Brueggeman, PNG Executive Director;
  • Mike Fuljenz, President of Universal Coin & Bullion and ICTA board member;
  • David L. Ganz, attorney with Ganz & Hollinger, P.C. and former ANA President;
  • Steve Ivy, Co-Chairman of Heritage Auctions and former PNG President;
  • Paul Montgomery, Executive Vice President of American Precious Metals Exchange and PNG President;
  • Clifford Mishler, ANA President;
  • Donn Pearlman, PNG spokesman and former ANA Governor;
  • Diane Piret, ICTA Industry Affairs Director;
  • Larry Shepherd, ANA Executive Director;
  • Scott A. Travers, of Scott Travers Rare Coin Galleries, former ANA Vice President and author of The Coin Collector’s Survival Manual, 7th Edition; and
  • Eloise Ullman, ICTA Executive Director.
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