Gold Coin Buying Advice and Scam Victim Resources

by on October 22, 2010 · 3 comments

Gold Ingots and Coins

What do you do when a gold seller fails to deliver or the merchandise you received was not as described when you ordered it? Who can you contact for help when you don’t receive payment for gold you’ve submitted to sell?

In two recent cases, "Howard" in Mississippi wired $20,000 several months ago to a California coin and bullion dealer to purchase gold coins, and "Richard" in Virginia sent $150,000 to the same dealer. With the recent run-up in bullion prices they both would have made a nice profit, except they still have not received any gold from the dealer. Howard laments, "All I’ve gotten is the run-around."

Gold Buying Advice

"If you don’t know gold coins, you’d better know your gold coin dealer," is the advice to collectors and investors from three nonprofit organizations: the American Numismatic Association (, the Industry Council for Tangible Assets ( and the Professional Numismatists Guild (

"There are many reputable, professional numismatists in the United States," the three organizations emphasize. "Before you make a purchase or offer something for sale, do your homework and check the dealer’s credentials. For example, contact the Better Business Bureau to check the company’s BBB rating or if the company is even accredited by the BBB."

A listing of Better Business Bureau accredited and rated companies nationwide can be found online at

The dealer that received the combined $170,000 in unfulfilled purchase orders from "Howard" and "Richard" had an "F" rating from the BBB.

Typically, dealers who are unresponsive to reasonable requests from customers seeking resolution of disputes are not involved in the mainstream of numismatics, but may advertise in prominent, mainstream news media.

Based on the experiences of the ANA, ICTA and PNG, and in consultation with law enforcement agencies, the three organizations suggest that buyers or sellers of gold coins who encounter problems consider taking these actions:

  • Make copies of all correspondence, receipts and transactions and if possible have copies of advertisements or the dates and times ads were broadcast.

  • Always contact the company directly to try to resolve the dispute. Ask for the manager or company owner.

  • Take thorough notes of your conversation(s).

If the problem is still not resolved after a reasonable amount of time, contact the Customer Service and/or Advertising Departments of the news media organization(s) that published or broadcast the company’s advertisements and let them know about the problems.

The ANA, ICTA and PNG advise:

"It’s your money, so do your homework before placing an order, and if there is a problem then don’t just sit back and wait. Be persistent in your efforts to resolve the dispute. Follow up with the company you did business with and the agencies where you’ve filed a complaint. You may also want to consult with an attorney."

Scam Victim Resources

Depending on the specific circumstances of the situation, one or more of these agencies also may be able to assist in the resolution of the dispute.

Numismatic Consumer Alliance, Inc. ( helps consumers secure relief for allegedly fraudulent and illegal conduct within the coin industry. Address: P.O. Box 144, Bedminster, New Jersey 07921. Phone: (908) 781-7947.

Numismatic Crime Information Center ( can help with investigative resources, information and direction for customers, dealers and law enforcement agencies. Address: P.O. Box 14080, Arlington, Texas 76094. Phone: (817) 723-7231.

Credit Card Companies if the purchase in dispute was made with a credit card within the past six months. Call the Customer Service number on the credit card and inquire about doing a charge back for undelivered merchandise.

Local Police Department or Sheriff’s Department, the local District Attorney or County Prosecutor and the State Attorney General in the city, county and/or state in which you live or in which the dealer has a place of business. Contact the law enforcement agencies in the city, county or state where the transaction took place. Phone numbers can be found in the Government pages of local phone books or online. A convenient listing of contact information for every state attorney general can be found on the National Association of Attorneys General website,

Federal Bureau of Investigation or Secret Service depending on the dollar amount of the transaction and whether interstate commerce or counterfeit coins were involved in the transaction. Phone numbers for the nearest FBI and Secret Service offices can be found in the Government pages of local telephone books.

United States Postal Service may be able to provide assistance if the transaction occurred using the U.S. Mail. Go to your main post office and ask to talk with the local Postmaster or Postal Inspector.

American Numismatic Association ( if the dealers involved in the dispute are ANA members and the dispute involves alleged violation of the ANA Code of Ethics, the association offers complaint mediation services for a fee based on the dollar value of the transaction. Address: 818 N. Cascade Ave., Colorado Springs, Colorado 80903. Phone: (800) 367-9723.

Professional Numismatists Guild ( if the dealers in question are PNG members they must adhere to the Guild’s Code of Ethics, support the PNG Collector’s Bill of Rights and must agree to binding arbitration to resolve any disputes involving numismatic merchandise. Address: 3950 Concordia Lane, Fallbrook,California 92028. Phone: (760) 728-1300.

Federal Trade Commission Consumer Sentinel Network (; however, don’t expect an immediate response. The FTC usually responds when a significant number of serious complaints accumulate against a company, but it is still good to alert the FTC about unresolved disputes so they can be added to the agency’s files. Information about filing a complaint can be found online at Phone: (877) 382-4357.

Check additional consumer protection information from the American Numismatic Association about "How to Buy Gold & Silver" and the Professional Numismatists Guild’s consumer education information about "Three Things Gold Buyers Must Know First."

{ 3 comments… read them below or add one }

Francine October 28, 2010 at 1:51 am

The gold company that you have refereed to in your article is Superior Gold Group. My husband and I had our entire retirement stolen by this company. Granted, this company has a Better Business Bureau “F” rating now; they did not have that rating when we contracted with this group in November, 2008; there rating at that time was A+. They also identified themselves at that time as being members of several of the Numismatic Groups you mentioned including the PNG. I contacted all of the above agencies and more that you have not mentioned. It took over a year to have this companies BBB rating lowered. Do you have any other suggestions of how one should vet these companies better?

D. L. Pierce October 28, 2010 at 10:57 am

Superior Gold Group and Sterling “Trust” Company ripped off my $5,500 401(k).

Abruptly relieved of my employment February 2009, I had to rollover my 401(k). I called Superior Gold Group and they directed me to send my 401(k) fund to Sterling “Trust” Company to convert the 401(k) into an IRA. Sterling’s job was to wire transfer the fund to SGG to purchase Proof Gold and Silver.

Both companies helped themselves to several hundred dollars in fees and I have nothing to show for it as of October, 2010. No precious metals; no IRA account. Repeated phone calls and e-mails are ignored.

Sterling “Trust” even bills me an annual fee though they report they do not have my money. If I refuse to pay this fee they promise to ruin my credit. Sound like a scam? PLEASE tell me there is some way to get my money back?

Dr. D. L. Pierce October 28, 2010

Michelle saad October 29, 2010 at 4:13 pm

Thank you for producing this information.
Is there a company that polices the Gold companies for us? It sounds like not.

Superior Gold Group, Bruce Sands , Pres., Alfred Sloan, Attorney, produced the perfect scam and unfortunately are still out there in different forms, just different company names. Yes, the BBB is good, but by the time I lost $16,000 , their rating was going down and hitting bottom at an F rating.

To find another company that I will trust to work with is almost impossible. Make sure you get the price first, in writing, which they will not.. The final outcome is never what they say it will be and they all have a great way with words. The perfect salespeople! So unless you can give concrete evidence to what companies will not scam you, I am not buying more.
Back in the 70’s and 80’s, the companies were few and aimed to please the customers. Not now

Oh, by the way, I did everything you suggested to do above, to get my money back and it worked. However it was a full time job for about four months. I have boxes of documentation. So be prepared to work daily. Send out your complaints to everyone you can, daily. If they do not respond, send another.
Thank you

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