When paper dollars are squared up against $1 coins, who comes out the winner and why? Clearly, as the "fun facts" money table shows, the one dollar bill wins out as the currency of choice by a wide, wide margin.
$1 Bill versus $1 Coin: Which is the Winner Today?
Although the table lists individual advantages bills have over $1 coins, when taken in totality it’s much harder to picture a winning scenario for dollar coins outside of the collector market while paper dollars exist.
"We really need a compelling reason for people to change their behavior towards the dollar coin in general.
This campaign is designed to focus on the fact that these coins are 100% recyclable and that they last for a long time, which saves natural resources and money.
The thing we are testing with this campaign is the idea that there is a different sort of benefit with using this coin."
Will a public relations push emphasizing the environmental and economic benefits of coins over paper money work?
Will consumers stop using $1 bills because marketing ads tell them coins make the world a better place to live?
If paper dollar bills are a terribly bad idea today, why doesn’t the government stop making them?