Daily Archives: October 9, 2009

2009 $20 Ultra High Relief Gold Double Eagle sales exploded with a sizzling 28,183 purchased by the end of its Jan. 22 launch day. Action continued to be strong despite the initial $1,189.00 price, which is now considered a dreamy bargain for buyers in today's market. By the following Tuesday, Jan. 27, the number jumped to 41,664. How have they done since? A week-by-week analysis paints the picture.

After Jan., orders settled. As spring started, summer began and then July ended, there were only four times when UHR orders rose above 1,000 a week. In fact, average weekly sales were hitting 875 -- a far cry from the early days.

A higher price for the coin -- up $100 by now -- and the US Mint's mandated one order limit per household was stifling sales. The former was a result of surging gold prices. The latter was proven true on July 27 when the Mint increased household limits from one to ten. Following the change, sales shot up another 3,800 in less than a week. The numbers later moved with several peaks and valleys, but weekly gains easily topped 2,000 until the final days in Sept., or for nearly two months. (In between, the Mint increased order limits to 25 on Aug. 31 and lifted them entirely on Sept. 21.)

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