Under the Theme ‘Our Values’, the Royal Canadian Mint (RCM) Will Be Launching An All-New Ad Campaign for Quebec
Ottawa, Ontario, December 21, 2007 - Under the theme Our Values, the Royal Canadian Mint (RCM) will be launching an all-new ad campaign for Quebec on December 27, 2007. The campaign’s spokesperson will be none other than popular TV host and producer Véronique Cloutier, who has signed on to represent the RCM for three years.
The RCM’s choice of this public figure, a media personality the people of Quebec have practically watched grow up on TV, is in line with the new communication platform that the Royal Canadian Mint developed for the Quebec market.
One of the primary objectives of the campaign is to increase awareness and understanding of the various roles played by the RCM, and consequently, to create an emotional bond with the people of Quebec.
